OUR MISSION
The Asian American Media Alliance (AAMA), was founded to empower the Asian American and Pacific Islander (AAPI) communities by advocating for our full inclusion and representation in visual entertainment media. Since 1999, the AAMA has agreements with ABC, CBS, FOX, and NBC committing them to work to increase diversity on-screen and behind the camera.
The power of media and storytelling enable change. The Mission of the Asian American Media Alliance (AAMA) is to develop, support and empower Asian American (including South Asian, South East Asian and Native Hawaiian Pacific Islander) communities by advocating for greater representation, inclusion and opportunities for those communities in entertainment media.
We envision entertainment media, broadly defined to include both scripted and non-scripted aspects, to not only convey the richness of Asian American storytelling, but also to have a fair and just distribution of Asian American creatives and talent in front of, and behind the camera.
Establishing progressive change in the representation of AAPI communities — onscreen and behind the camera. Currently the AAMA has agreements with ABC, CBS, FOX, and NBC committing them to this cause
Cultural Competency
Establishing open lines of communication with artists, networks, and studios to ensure that AAPI stories and characters are authentically portrayed.
DEI Initiatives
Establishing pipelines of AAPI talent for networks and studios, including recruitment, mentoring, and retention efforts.
Support Network
Our Affiliate Member Organizations and partners create a diverse network of issue experts bringing their expertise, experience, and resources to the table.